Plumber And Plumbing



             


Monday, January 14, 2008

Welcome To Anything Possible Plumbing!

Driving home this morning from Hollywood, a van streaked across from the right to my left, and I was just able to catch the name of the company it belongs to:

ANYTHING POSSIBLE PLUMBING.

Of course, that name got me to thinking.

First thought: Is that grammatical? Shouldn’t it be anything’s possible?

Then, of course, it occurred to me that the owner may not know the difference, and being the melting pot that is Hollywood, it’s quite possible that the boss hails from a foreign country.

Well, then, isn’t that the perfect name for a business? You’ve come to the land where anything’s possible, right? This is the land of opportunity, where one version of the American dream is that anyone can start a business, from scratch, if necessary.

I can only imagine how they handle phone inquiries.

“Hello, Anything Possible Plumbing, how may I help you?”

“Can you fix a broken pipe?”

“Anything’s possible!”

“I like your attitude! Come on by, and give it a try!”

It makes you wonder why more of us don’t inject optimism into our business names.

Instead of Harry’s Flowers, it could be, The Gift of Flowers Is Priceless!

Phone companies could drop boring monikers such as A T & T, and adopt: Great Things Happen When You Phone People, Incorporated, or GTHWYPPI, for short. If they wanted to work another emotion, like guilt, they could name themselves, Isn’t It Time You Phoned Your Family?

All kidding aside, it’s nice that some people are bringing life and verve to their company identities and shying away from “tombstone” names, only. It’s like the folks who answer the line with the cheery words, “”It’s a great day at the Orlando Marriott!”

Even if it’s cloudy or raining, they’re trying their best.

Isn’t that the American way?

Dr. Gary S. Goodman, President of http://www.customersatisfaction.com/, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC's Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com

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